At the heart of the retailer is a focus on sustainability and this focus is a key element of their brand. Their retail store was designed with natural tones and elements that reflect nature. The life-like tree that was designed, fabricated, and installed by Paragon, sits at the center of the retail space. The retail partner had a vision for the tree but it had to be designed for the space. Paragon took the owner’s vision and brought it to life. Throughout the process, Paragon engaged with the client to share the specific plan for each element of the tree including the texture of the bark, the shape and color of the leaves, and the way the tree would fill out and into the mural that would be painted on the ceiling. The size and dimensions of the tree were also key considerations. While it was intended to be the centerpiece of the space, the customer experience also had to be considered. Paragon worked with the retailer to consider how the tree could be integrated into the shopping experience and could be utilized as a product display area by incorporating a round display table around the trunk of the tree.
The entire tree was hand-crafted to resemble a real tree. For each element of the tree, the Paragon team studied the type of tree that it was modeled after to ensure the bark texture and colors were created to be as realistic as possible. The size and shape of the leaves were made through study of organic materials, with each piece being texturized and hand-painted to reflect those materials. When each element is put together, the outcome is a life-like experience. To amplify the brand within the context of the tree, Paragon carved the retailer’s logo into the bark. The entire tree was fabricated off-site at the Paragon Fabrication workshop. To ensure the installation was efficient, a template of the tree branches were made so the muralist could paint the tree on the ceiling before the tree was installed. During installation, the tree branches and leaves were matched to the mural on the ceiling to ensure a seamless work of art.